Turn your data into information with an infographic.
Our clients often come to us to us looking for creative design – a brand refresh, a new website. While we love crafting the “look and feel” of a company, we also understand how everything needs to fit together for a successful marketing program and sales process.
To start, what’s your goal? It’s important to understand what you are trying to accomplish.
Are you looking to raise awareness of a product?
Do you want to keep in touch with existing customers and encourage loyalty?
Then being active on social media is a must.
Do you want to encourage prospects down the sales funnel?
Studies show that content marketing increases traffic to company websites.
What problem do you solve for your customer? Blog posts, infographics, landing pages and email campaigns are great, given that your message is strong.
To help turn leads into paying customers, you can bring out the case studies, eBooks and video content. These marketing efforts help those who are researching and evaluating solutions to their problem online. Are you giving these consumers the answers they need, and in the right format? What do people in your audience care about? What style of content would work best?
If your B2B product requires a long technical explanation with backup data, a White Paper would make sense. But, what if you want to show consumers how your product solves a problem, and can’t get the message across properly using just text and images? Concentrate on offering visual content. Quality video is able to recreate the experience of being face to face and can instantly help display who you are. It can also help pack an emotional punch.
Animoto’s Social Video Forecast suggests that 76.5% of marketers and small business owners are getting results with video marketing, and a LiveClickers study claims that consumers who watch videos spend more money online. They found that 57% of vendors saw their average order values increase after customers watched just one video on a product page. The more videos a person watches, the more money they will spend. The average order value doubles between customers who watch one video that those who watch ten or more.
Video content is the best way for brands to show off their products, and reinforce brand quality. When customers feel confident in a purchase, they are more likely to buy more.
By 2022, 60 percent of the global population will be internet users. More than 28 billion devices and connections will be online. And video will make up 82 percent of all IP traffic. – Cisco
How do you get started with video marketing?
Create video content that’s new and entertaining to help your company stand out. If all of your competitors are producing safe and unremarkable video, take a risk to create something unexpected. Use these tips to optimize for higher conversion rates:
Hire a professional video production company to elevate your story and captivate your audience.
Make sure your video is on point with regards to your brand’s mission, message and look.
Keep it short, otherwise people stop watching.
Add a call to action at the end to encourage viewers to make a purchase.
Publish videos to your website, and promote from there. Google will then attribute the video content to your site with thumbnail images in the Google search engine results pages. This will help generate more traffic. Afterwards, upload the video to your YouTube channel to further increase your audience, grow brand awareness, and drive sales.
There are ever expanding options for reaching, interacting and rewarding loyal devotees with visual content. The best way to grab someone’s attention is with a great story.