Setting the standard in advanced manufacturing for innovative, on-demand solutions
Dellcom Aerospace has been providing their customers with quality, rapid response and peace-of-mind, since 1980.
Making them look like the industry leader they are was where we came in.
Dellcom’s new owners knew the company they purchased was unique. Its customer retention rate is 100%. They wanted to clarify their unique value proposition and then define the most effective market position to differentiate their customer service in the marketplace. Differentiation would help them maximize RFP opportunities, increase lead enquiries and attract strategic partners for business growth.
InsightONE, a marketing strategy consultancy, and Agenda Marketing, a full service agency, partnered to work with the Dellcom team to build a strategic marketing plan that identified and defined Dellcom’s unique value proposition and differentiated service offer and confirmed target markets. Competitive positioning and a key messaging strategy was supported by the creation of new brand assets, a website refresh, case studies and marketing collateral.